History tells us that in 1799 James Atkinsons arrived in London with his bear, seeking his fortune by selling a product with remarkable cosmetic properties: bear grease. So began the adventure of one of the best-known and most iconic English perfume houses.
For over 200 years Atkinsons, which to this day remains the official perfume of the British Royal Court, has been creating sophisticated A-Gender fragrances, representing exclusive niche products for enthusiasts who love the idea of luxury for a select few. The brand, synonymous with British style and elegance, was acquired by EuroItalia in 2020, continuing a story that, while maintaining solid roots in a glorious past, renews and transforms itself to meet the needs of contemporary customers.
History tells us that in 1799 James Atkinsons arrived in London with his bear, seeking his fortune by selling a product with remarkable cosmetic properties: bear grease. So began the adventure of one of the best-known and most iconic English perfume houses.
For over 200 years Atkinsons, which to this day remains the official perfume of the British Royal Court, has been creating sophisticated A-Gender fragrances, representing exclusive niche products for enthusiasts who love the idea of luxury for a select few. The brand, synonymous with British style and elegance, was acquired by EuroItalia in 2020, continuing a story that, while maintaining solid roots in a glorious past, renews and transforms itself to meet the needs of contemporary customers.
