Versace launches the newest fragrance for her, Dylan Purple

Bright and elegant, Dylan Purple is the newest fragrance for her by Versace. A sparkling start thought citruses, a delicate heart mainly based on purple freesia and a creamy woody dry-down transport viewers into an endless summer, with protagonist Iris Law starring in her second campaign for the brand following this year’s La Vacanza campaign. Director Gordon Von Steiner creates a visual continuation from his previously directed Versace Dylan Turquoise fragrance campaign starring Hailey Bieber, with innovative fluid camera movements that rotate from scene to scene, sunrise to sunset, bikini outfits to beautiful party dresses, creating a sense of an immersive ‘Versacesphere’.